Consumers freaking out over digitally inserted new product placements in old re-runs

The Consumerist has noted a new product placement for Zookeper inserted into reruns of "how I met your mother". We've discussed Dynamic Product Placement on Adland before, and L-VIS (Live Video Insertion System) done by players such as PVI Virtual Media Services in live sports events. Even movies have it, which can cause issues like when Sony was sued by Super Sign for altering the billboards in Times Square. TV shows have been doing it for years, Law & Order episodes on TNT have had products digitally inserted since 2001, and it took the punters until now to notice it.

New images are inserted on every level, from network to display, on both Live TV, in sports events, and in re-runs. I'm surprised people haven't noticed were living in a Philip K. Dick novel until now. ;) An interesting side-effect is that now they have noticed they're posting screencaps all over the web, thus spreading the placed product further "virally".

Sheesh, I need a drink. Make mine a Pan-Galactic Gargle Blaster.

AnonymousCoward's picture
fairuse's picture

JeezeUs, this stuff is so everywhere and it took this long to go "mainstream"? Wow, I think I am in a William Gibson novel with a touch of Neal Stephenson:

from: wikipedia - Pattern_Recognition_(novel) Advertising consultant Cayce Pollard, who reacts to logos and advertising as if to an allergen, arrives in London in August 2002. She is working on a contract with the marketing firm Blue Ant to judge the effectiveness of a proposed corporate logo for a shoe company.

Add some: Zero History And a sprinkle of: Snow Crash


Dabitch's picture

Funny you brought up Pattern Recognition, Dr Paul Marsden sent me that book after meeting me, reckoning I was the like the main character. (Still haven't read it, sorry Paul.)

fairuse's picture

Maybe. Try an Audiobook version: Pattern Recognition, Unabridged, 10 hrs I would have used a different sample but it is OK.

I sometimes feel the, "straw that broke the camel's back" mood when TV commercials are so brain dead stupid and the stupidest ones have an insane cycle rate.

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