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Coopers Premium Light Lager by JWT in Singapore is yet another Cannes Lions winning scam ad?

Copyranter king of keeping tabs on ridiculous ads worldwide with a fresh snark each day, points us to this fresh Cannes Lions winning scam ad scandal currently brewing. Seems that the ad, which was for Coopers Premium Light Lager from JWT in Singapore never actually ran - according to Coopers brewery Australia who left a comment at Copyranters original post. Or might this be another case of the wrong countries Brand Rep shooting their mouth off about an ad campaign they knew nothing about again (like in the case of DDB WWF)? Last time I checked, Singapore wasn't in Australia. Then again, Singapore is widely known as scam-ad heaven, and Frank Akers from Coopers bring up some convincing arguments by pointing out the wrong font and jpeggy-jaggedy bottle-shot.

Coopers Brewery advises that the Premium Light advertisements appearing on this website were never commissioned by Coopers. Rest assured Coopers does not promote or condone disrespect for women under any circumstances. We are very disappointed that our product and company image would be portrayed in such a disrespectful manner.

Alcohol advertising has strict guidelines that ensure we do not fall into disrepute by vilifying any sector of the community. We are committed to adhering to these guidelines and our own company values of respect and responsibility. We at Coopers take pride in these values, and what is depicted in these Premium Light advertisements certainly does not show respect for women or responsible behaviour.

The images used have been obviously doctored, and if you look closely you can see the bottle image has simply been downloaded from the Coopers website. Our standard font style for wording is missing along with our advertising tagline of ‘Hand-made by the Cooper family’. It’s a point to note that all of our Coopers advertisements receive approval from the Australian Advertising Standards board prior to execution.

Coopers Brewery respectfully asks that these Premium Light "advertisements" be removed from the website, as they are misleading to the general public who view them. Coopers have also not given permission for the copyright of our product image to be used in this manner.

Kind regards,

Frank Akers
Customer Service
Coopers Brewery

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caffeinegoddess's picture

Looks kinda scammy to me. But either way (scam or not) I have trouble understanding why it would win a Lion.

Dabitch's picture

Yep, I guess we can agree that all we know for sure is that it's bad... ;)