On the side of a herd of Norweigan cows it reads BULA, an american clothing brand. It may look like an ad agency took a "brandalism" page from Banksy, who's painted both pigs and cows, but the Norweigan cows aren't just hanging around chewing grass like walking works of art in the country, they have been painted to be the stars of an upcoming Bula commercial.
update 2005: More moo-ving billboards
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