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Doritos reveals six ads competing for $5 million in "crash the super bowl XLIV"

Back in September we announced that Doritos will air three user generated ads during the superbowl XLIV. Now we're one step closer to finding out which three. The Doritos brand has revealed six finalists selected from more than 4,000 entries in the fourth annual Doritos "Crash the Super Bowl" challenge, the contestants are not only competing to have their self-made Doritos commercials aired during the Super Bowl XLIV broadcast, they also are shooting to make history by beating the ad pros and garnering the top three spots in USA TODAY’ s annual Ad Meter. (I personally don't know any pro who gives a flying toss about the USAToday ad meter, as it tends to favor horse fart jokes, but different strokes.) Last year two unemployed brothers from Batesville, Indiana turned 2000 dollars into one million dollars with their nutbusting commercial.Now they have new jobs as commercial directors, Here's a little taste of what the six finalists have brought to the table.

“Every year, we continue to be impressed with the talent our fans bring to the table,” said Rudy Wilson, vice president, marketing, Frito-Lay. “This year, however, Crash the Super Bowl achieved a new level of success with more than 4,000 entries coming from an incredibly wide range of ages, backgrounds and geographies, including entries with actual celebrities in them. This kind of mainstream involvement and excitement is something we never predicted, and we couldn’t be more excited about it.”


You vote for their favorite finalist once a day at www.crashthesuperbowl.com between January 5, 2010 and January 31, 2010. The winning ads will not be revealed to the world – or the six finalists – until they air on national television during the Super Bowl broadcast.

The six finalist ads (in alphabetical order) are: • “Casket” by Erwin McManus of Whittier, CA • “House Rules” Joelle De Jesus of Hollywood, CA • “Kids These Days” by Nick Dimondi of Cary, NC • “The Smackout” by Brendan Hayward of Santa Monica, CA • “Snack Attack Samurai” by Ben Krueger of Minneapolis, MN • “Underdog” by Joshua Svoboda of Raleigh, NC Potential ranking on the USA TODAY Ad Meter: grand prizing for the contest will be based on each of the three winning ad’s • $1 million will be awarded for a Doritos ad that scores the number one spot on the Ad Meter • $600,000 will be awarded for a Doritos ad that scores the number two spot on the Ad Meter • $400,000 will be awarded for a Doritos ad that scores the number three spot on the Ad Meter If the consumer-created Doritos ads sweep all top three rankings of the USA TODAY Ad Meter, an additional $1 million bonus will be awarded to each winner for a total prize giveaway of $5 million.

And of course, they have a twitter account: @DoritosUSA and an official Doritos Facebook page. See the six finalists here - in no particular order: Doritos - Casket - Created by a pastor: Erwin McManus for $3,000 Doritos Snack Attack Samurai created by Ben Krueger, a freelance production assistant for $1000 Doritos - Underdog created by Joshua Svoboda, an aspiring filmmaker for $200 Doritos - The Smackout created by Brendan Hayward, SAT tutor & aspiring filmmaker for $2,000 Doritos - House Rules created by Joelle De Jesus, an aspiring filmmaker/writer for $80 Doritos - Kids These days created by Nick Dimondi, an aspiring filmmaker, for $300

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fairuse's picture

"Kids These Days" is #1 in my book. "Casket" could win if the PC police object to the weapon use in "Kids These Days". I'll put my brain in park and visit USA Today. Are there really horse fart ads on TV?

Dabitch's picture

I take it you participated in the big flush 2004 when the failed date due to horse farts aired for Bud during the bowl. It almost made my top five worst superbowl ads of all time list, but then dear Danica came through and Bud Light only got an honorable mention.

Neo's picture

While some of the ads show great skill in wrangling free talent (budget =80 dollars anyone?), they're not so great in ideas.

I do like the execution of the old man tough. Nice with the view from inside the vending machine.