Electronic Arts is attempting to steal away geeky employees from their smaller competitor Radical. Using a large billboard with the message "char msg[] = {78,111,119,32,72,105,114,105,110,103,0};"
(which translates to "now hiring"), the larger company openly admits it is attempting to siphon workers.
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Challenge everything!
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Permalinkoh yeah!
(quietly murmurs)
y'all are gonna hate me for this but I do remember a recruitment ad for a gaming company, made by Ground Zero LA in '99 or so, that spelled the headline 'help wanted' (or something like that) out in hexcode... ;)
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PermalinkGuess this proves the old adage, "Know your target audience," (no matter how geeky...)
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PermalinkYes, it's brilliant - even if it has been done before in hex and whatnot, still a great idea that works. Love it.
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