Did these ads copy each other - or did the idea-god simply mess with two creative teams heads at the same time? Who knows.
Ben vs Hi
Shot the 14th of May 1999 (Yes I know this for a fact!) the scripts were probably written in April or so, since even creative hot-shops like KesselsKramer (Amsterdam) follows some kind of routine. Creatives were Johan Kramer (Copy) and Erik Kessels (art). These ads were shot by Petterson&Åkerlund in Sweden. Next Victim ;
Look! There's another elephant! But here the voiceover says that you can bring Hi with you on your vacation, which may explain why the elephant is there. Tag-line is; Hi, keeps it simple.
Like I said, I'm pretty sure it was a complete coincidence. This is just a reminder that ideas , same or similar, do happen to pop into a lot of peoples heads at the same time, and not everything is a on purpose plagiarism. Funny that two creative teams made the connection cellphone+elephant though, but personally, I understand why it's in the Hi ad, but why is there a pet elephant in the Ben© ad? What do you think it is, a coincidence, or an alien conspiracy?
Those of you that have copies of the KesselsKramer book may notice that these screenshots look identical to theirs. Guess why.No, I didn't nick it - this was up before that book was even thought of, K? I did however empty all my floppies over at their office and donated a bunch thinking they might want them (me having a more modern machine that doesn't take no steenkin' floppies). Didn't realize they'd use the data on them. Oh well.
Adland is supported by your donations alone. You can help us out by donating via Liberapay, the Paypal button, or using our amazon affiliate links.