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A Scottish social economy organisation used volunteers this week to launch a “Local Heroes” campaign (costing only £50!!) targeting people with the message that through volunteering you don’t have to possess a superpower to really make a difference and that everyone has the ability to help within their community
It highlights that everyone can volunteer and with such a wide range of volunteering opportunities such as conservation work, befriending, recycling and advice centres out there that anyone can do their bit to protect, help and even rescue within their local area.
Whilst the campaign aims to encourage volunteering it also aims to show the importance of getting a message seen and in a creative way which will turn heads. As a small charity facing the challenge of a restricted budget, it shows that with the help of volunteers (the models and all photography) it shows that you can balance a small budget with big ideas.
Agency: Evolve CVS
Photographer: Daren Borzynski
Creative Director: Ritchie Marshall