Fred + Farid launch Publicis-backed creative shop

According to Brand Republic, the French duo are looking to challenge other mid-sized creative shops like Mother.

Actually, Mother was the only agency specifically named.

Maybe it's Freudian.

BrandRepublic article.

Award-winning creative directors Frederic Raillard and Farid Mokart are to launch a new creative hot shop, backed by Publicis Groupe, to take on the likes of mid-sized independents like Mother.
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James_Trickery's picture

Hahaha, I love it. They are award-winning "creative directors". What on earth is wrong with simply being a creative team these days?

Dabitch's picture

Veeeery interestiiing. Wonder what clients they'll get.

CopyWhore's picture

It's refreshing to see creative guys taking the reigns! The only sad thing about is that it's Publicis-backed...Seems huge corporate backing is the only way to make a go of boutique shop nowadays... Ah well.

Surely we'll see Marcel's work in Cannes 2006!