Going After Nike - Adbusters sues network for not airing TV spots

"With plenty of bark and maybe just enough bite, "antipreneur" Kalle Lasn is ready to leave his mark -- er, spot -- on the global sneaker industry. Watch out, Phil Knight.
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Meanwhile in Canada, The Globe and Mail reports: "Adbusters, the Vancouver-based alternative media organization, is suing Canada's major television networks for refusing to broadcast advertisements that criticize consumerism."

Billboard: Tomorrow, our "Rethink the Cool" billboard goes up near Nike headquarters.

Print ads: We've booked small ads in Mother Jones, The Progressive and The New Statesman - check them out in October and November. The Nation, The International Herald Tribune and The Guardian Weekly are also on the list. We're still fundraising for a full page ad in the mother of all media, the New York Times, but the micro ads will get the ball rolling.

TV spots: Our 7.5- and 15-second mindbombs are close to being finished. Early versions are featured on the website. We're aiming for a launch in November, with MTV as our prime showcase.

Jams: Jammers are painting red dots on their sneaker tips and blackspotting Niketowns everywhere. If you've made your anti-Phil mark, send us a picture: The best pics will be featured on our site.

News coverage: Blackspot has been featured in local and international publications, and on television and radio stations.

Blackspot shoes will start shipping in late October.

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