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I bet the creators of the Voyeur campaign are feeling mighty chuffed now, first Clio and One Show golds - now the Cannes Lions Grand prix. (media lions: Best Use of Special Events&Stunt/Live Advertising) Not bad at all. The HBO Voyeur website is here.
Advertising Agency:BBDO New York, Big Space Ship, New York
Director: Jake Scott
Production Company:RSA, New York
Agency Producer: Brian DiLorenzo, Jiffy Iuen
Account Executive: Rob Rawley, Tara DeVeaux, Juliane Sunderland, Jessica Mailloux
Copywriter: Greg Hahn
Producer: Fran McGivern, David Mitchell
Other: Chief Creative Officer: David Lubars, Bill Bruce, Executive Creative Director:Greg Hahn, Senior Creative Director: David Carter, Mike Smith
Meanwhile: Åkestam and Holsts idea was rather simple - stick their poor tester dude in a playground shop with a chicken egg in his downpocket. If the jacket keeps the correct temperature, the egg should hatch.
Stefan can be seen here as the proud chicken father only minutes after the egg hatched. "I don't know if it's a boy or a girl yet" he says.
The copy of the ad reads: "Is it possible to hatch a chicken in a down jacket?
We believe it is. At least with the high quality down jackets found at Playground outdoor equipment store. We have decided to investigate exact how well the jackets from Patagonia and Marmot keep the heating. A fertilized egg, a down jacket and one human being are enabling the experiment. Our person (also known as the hen) will be hatching the egg in the temporary “chicken farm” in the store.
Basic conditions are a solid temperature at 100°Fahrenheit and a relative humidity at 60 %. The egg must be in regular motion. A thermometer and a hygrometer are placed inside the jacket controlling the conditions. If everything goes as planned the store expect an addition in the end of the week. Fingers crossed!"