Hear Michael McLaughlin, co-author of “Guerrilla Marketing for Consultants”, explain why consultants should always offer a guarantee for their work, how to overcome for client skepticism and his seven rules of engagement. Michael is also a principal with Deloitte Consulting LLP where he has over 20 years experience with clients in businesses of every size, from start-ups to some of the world’s highest-profile companies. Following the publication of this recent book, Michael created the websites, ManagementConsultingNews.com and GuerrillaConsulting.com, which provide interviews and news for consulting professionals. In addition to guest appearances on radio and television programs, he has been interviewed by publications such as Chicago Sun Times, Crain’s Chicago Business, and Information Week. He has also written and published articles for Computerworld, Brandweek magazine, Chicago Sun Times, About.com, and Marketing Today.
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