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Have a Bitter Beer

The setting is a baseball field, the game is over and the players are celebrating victory. They cheer loudly and drink. Then it happens. One of the guy lips curls up past his nose, his eyes cross and his whole face appears much smaller. What happened you wonder? It can only be classified as a "bitter beer face".


Then the other guy players get bitter beer faced.
Even the dog gets it. Then some other guy comes and saves the day with a good old Keystone Light.

Even though it's fun to watch the ad, you might want to take a look at the drinks that give the players those famous contorted faces. They are labeled "Bitter Beer". If they all dread a "bitter beer face" next time they might want to look at the label of the drink. I know it's just so hard to notice.

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Anonymous Adgrunt's picture
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Dabitch's picture

are they labelled bitter beer though? Not as in british bitter? gosh thats bad advertising then. truly bad.

it's a little like those water bottles with the large "0 calories" text - it seems some people can't read the bottle and use their brains at the same time..

tlevitz's picture

Ah, a case study in Attention to Detail!

I've always seen this spot as a missed opportunity ... have long wanted to do a campaign for a cheap, no-flavor beer that celebrates the fact by mocking brew-intellectuals who profess love for the most obscure and foul-tasting beers - just to prove their worldliness.

I've gotta admit the Keystone spot pushes my nostalgia button, however. Have fond memories of it from college; being underage and smuggling a 12-pack of Keystone Pounders up the street in a StayFree maxi-pad box (wipe a tear from my eye)...

claymore's picture

Imagine their faces if they were drinking Shitty Beer.

AnonymousCoward's picture

Smuggling beer in a box of maxi-pads?!? Did you leave the beer in the cans or did you let the maxis' super-aborbant moisture-lock cores carry the suds for you, only to wring the frosty brew from those soggy re-stickable winged panty protectors after arriving at the gathering?

And if it was the latter, where did you find appropriately blue beer?

tlevitz's picture

hey, good idea mushy! Yeah, if we had really been thinking properly...
Unfortunately, the box was empty. It had been wrapped up as a Christmas present in a nearby fraternity's holiday display.

Think Keystone will be having a review anytime soon? My little mind is just whirring away.