Honda received so many complaints for its latest australian commercial, that it withdrew the ad less than 48 hours after its Sunday evening release.
In the ad, created by Foote Cone & Belding, a man on a rooftop carpark admires the new Honda so much that his own car commits caricide by driving itself off the roof.
"We were showing [that] it was the car doing it by itself and we focused on the jealousy of the vehicle. We didn't expect the insensitivities to come through so strongly." said Andrew Scott to smh.au
"The national depression initiative, beyondblue said the company had demonstrated gross insensitivity to the major Australian health issue of suicide." from bandt.com
"People ringing in with heart-wrenching stories of their own personal experience with suicide and within the light of that, we're not in the business of creating offence or harm in the community and effective yesterday we pulled the ad," said Honda Australia director Lindsay Smolley to abc.net
Also reported at JustAuto. Hat Tip to Clayton on adlist.