How soft are Cordarounds '007 Jackets?

Adland: 

Copywriters have it rough. There are only so many words in the English dictionary and sometimes it's impossible to find the perfect word to describe a product or service. To describe how soft a jacket's pocket was, this writer just made up his own word. Does it work? Only Women's Rights Groups can say.

Comments (5)

  • Dabitch's picture
    Dabitch

    I was gonna call it cheeky but I didn't want to go there.

    Oct 12, 2007
  • TDD's picture
    TDD

    Pretty close sounding to Vagisil™.

    Oct 13, 2007
  • Jacques Meoff's picture
    Jacques Meoff

    Well, let's be thankful they didn't go with Scro-Soft™.

    Oct 16, 2007
  • Erica Johnson's picture
    Erica Johnson

    Wow. Quite the name there. Has anyone else noticed that the lining of the pocket is red? A bit too real if you ask me...

    Oct 16, 2007

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about the author

Robblink I am a copwriter in New York