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ZIMA "Back, not Back" (2017) 1:00 (USA)
ZIMA "Back, not Back" (2017) 1:00 (USA)

If you are a member of Gen X like me, you remember Zima. "Tastes kinda like Sprite!" Sure. Sprite with a hint of vomit. You might have even gotten wasted on it at high school parties.

Patriotic Pet Portraits for The National Disaster Search Dog Foundation

Simple stunning portraits of true heroes: rescue dogs. With the "medals," they've received for their rescue efforts over the years. The idea being of course that they really are heroes.

Arla "Rex" (2017) 3:00 (UK)
Arla "Rex" (2017) 3:00 (UK)

British comedian Nick Helms is setting out to see whether there's anything to this whole getting up in the morning thing, vs sleeping in late and keeping stand up comedian's hours.

Arla "Kenny" (2017) 3:00 (UK)
Arla "Kenny" (2017) 3:00 (UK)

Comedian Nick Helm meets up with stuntman Kenny, to find out why he gets up so early in the morning. Kenny takes him running and then training and we go through a series of British fat guy jokes.

Arla "Barbara" (2017) 3:00 (UK)
Arla "Barbara" (2017) 3:00 (UK)

Comedian Nick Helms is used to a later lifestyle. But now he's got to get up early for once to discover what makes Arla, Arla.

Vision Express "Julie Waters" (2017) 1:00 (UK)
Vision Express "Julie Waters" (2017) 1:00 (UK)

Set to T Rex's "I love to boogie" this spot takes us into the eyes of screen and stage actress Julie Waters who explains her acting craft as well as the importance of eye health.

Misc

Internet Ad Virus - looks like another Mahir trick.

Adland: 
Badland: 

Here we go again.

If you have seen KingFrank.com you might have had a sense of Deju Vu.. Another media-virus internet site? Oh yes, but it gets even better than that.....

Earlier you might have read the articles about the rubberburner.com, borntodestroy.com and supergreg.com created by Paul and Linus at Fallon (US) for their client BuddyLee.

King Frank shares it's main goal with those sites by being a "mediavirus" as well - a spoofsite about a nutty photographer, and Diesel is the clothing brand behind it this time.

The site updates quite frequently and at one point it was one of the most frequented sites in Germany of all places.

The Diesel account is still over at Paradiset in Stockholm.

Paradiset?

You might now know this, but before Paul and Linus seeked fame at Fallon they were working at Paradiset in Stockholm, on the Diesel account of all things.

I've seen funny coincidences before but this one was the best one this week! :)

"Lika barn leka bäst" is an expression is Swedish meaning "children that are alike play together best".

Apparently Paul and Linus and their old collegues really think alike. Go figure.

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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