Check this out: visit adweek.com. And then wait for the Level Vodka ad to load. (Or just read more, we have an image of the ad)
You'd think that with such premium space, they'd make sure that the claim "the worlds first perfectly balanced vodka" be spelled with proper attention to possessive apostrophes.
As Homer would put it--Dooooooh! I mean, Dooooooh!
Bob's Quick Guide to the Apostrophe, You Idiots. (also comes in a handy poster)
immediately buys Angryflower posters for the entire copywriting department.
It might be an universalistic approach - some Babylon 5-ish... the first in all of the worlds in Universe... or not ;)
It's so well balanced, it's never possessive.
*moahahaha* yes yes, of course... that's it. :))
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