Italians Use Maori Haka to flog Fiats - Fiat "Haka" Italy 2006

It's a bit much. First they win against Australia in the dying seconds of their WorldCup match with a dodgey penalty. Then they sledge Zizou until he explodes with a butt and now they've gone and pinched New Zealand's Maori War-Dance - the Haka - to advertise frigging Fiats. Fiats! Of all things. Not something decent like a Lamborghini or a Ferrari. But your common or garden variety Fiat. And to rub salt into the wound they've got women performing the ersatz Haka. The Kiwis are not amused, I can tell you. Have a look - How to re-start the Maori Wars.

Related story: Handbags in ads peeve Kiwi players

Client: Fiat

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