Really now, a user generated campaign for a political party? Yeah, that'll end well. Actually, it just might - it's being overseen by Saatchi & Saatchi after all.
While remaining the underdogs in the General Election campaign, Labour has taken heart from the repeated ridicule that has met the Tories’ advertising efforts. Labour believe this reflects a failure of the Conservatives to understand that the public today want a dialogue with political parties rather than the mega-phone monologue being offered by the Tory posters.