Ok, you can all stop emailing me the tips about Blogebrity now. Really, it's ok. I'm not even going to link it again, when I first saw it it was via the Contagious Media Showdown competition's ranking page on Friday, and I admit that I did indeed laugh at the idea, even if I didn't have any reason to believe it was real in any way since it was a contest entry. It's funny anyway. That's the beauty of it.
Now, some people just won't let this idea be a plain old funny idea, they want it to be real. When Sean Bonner posted that Blogebrity is a Hoax (on Friday) someone protested fiercly in the comments. Naturally. How else do you spread a link? Add a little controversy and/or mystery and watch the thing snowball. So who benefits from that then? The people behind the Blogebrity idea of course, as they might win the 2000 USD if the controversy brews big enough to garner them enough links-in and traffic attention.
So everyone, you can stop emailing me that link now. Don't email me the "Paris Hilton End Hunger" thing at parishiltonfilms.com either. In fact, just look at this list of entries now, anything on there is not a "real" viral in the sense that a company has paid for it. If they are real in that way, they break the rules. It's a game of online gags, just enjoy them.
Related: Fridays post about the competition and this mornings post Brain Freeze the 7-11 Slurpee 'viral' ranks ranks 12 in competition.