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I remember some of you wondering "What's the point?" of Fallon and Co. creating the rubberburner, borntodestroy and supergreg Web sites for Lee and how the heck they were supposed to sell pants that way. Well, Channel Seven has an article on the whole viral thing that may answer a question or two for y'all...
It doesn't answer everything, but it clears up a thing or two... and muddies a thing or two up at the same time. Such is trade journalism.
Check out Getting Viral with Rich Media for the scoop and poop. I didn't reprint the article here in order to save dabitch from even more copyright litigation. Whee! - Clay