Over at Butler Shine and Sterns brainblog InFlux Insights they're picking Yankelovich study apart armed with common sense. In my humble opinion, they're being way too kind. "Despite saying that marketers need to get their act together and start connecting with consumers, they release a finding that contradicts the overall trend. People are starting to like advertising a lot more!"
Just a note that might impress other geeks, our neat little archive by month and year page which lists all articles and films published by their date now has sexy looking date-URLs to the years and months available. January 1969 looks like this: ad-rag.com/archives/1969/01, and May 1986 looks like so ad-rag.com/archives/1986/05. Pretty logical innit? Arentcha impressed? ;)