Logo A Go Go

Adobe Systems, the company whose software touches so many our lives, appears to be softly launching a new brand image.

For what will hopefully be a brief time, their current logo (the big "A") and tagline (bet you didn't know it was "Inspiration becomes reality") shares the main page of adobe.com with their replacements.

The new tag, "Clearly Adobe Imaging" is accompanied by a logo that's anything but clear. Actually, it looks as if they tossed the old logo in a blender.

Of course, when you have a clear lock on the imaging market, you can do anything you damn well please. Come to think of it, why did they bother with a new brand image?

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
AnonymousCoward's picture

I just went to adobe.com.

didnt see the new logo.

Dabitch's picture

Note the date on the article, this one was published in 2000 - when they did their logo-change. ;)