MC Hammer to launch new search engine

Yes, you read that headline right. MC Hammer is launching a search engine called Can he compete with the likes of Google and Bing (not to mention Yahoo!,, and all the rest?) I find it hard to believe that this will go anywhere, but I've been surprised by much less.
Here's a clip from Web 2.0 of Hammer talking about it.

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Anonymous Adgrunt's picture
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Dabitch's picture

Why? To find his former fame?

(aaaw, sorry. Low hanging fruit. had to grab it. LUV YA HAMMER)