MC Hammer to launch new search engine

Yes, you read that headline right. MC Hammer is launching a search engine called WireDoo.com. Can he compete with the likes of Google and Bing (not to mention Yahoo!, Ask.com, and all the rest?) I find it hard to believe that this will go anywhere, but I've been surprised by much less.
Here's a clip from Web 2.0 of Hammer talking about it.

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
comment_node_story
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
Dabitch's picture

Why? To find his former fame?

(aaaw, sorry. Low hanging fruit. had to grab it. LUV YA HAMMER)