"So Mental Floss' ( www.mentalfloss.com ) swimsuit issue is a little different. The magazine features a dozen figures from the arts, culture, science and politics -- from the Beatles to Albert Einstein to Mao Zedong -- and accompanies photos of them in swimwear with a variety of fascinating facts about their lives and influences."
First time to have come across this magazine...gives me the impression that it's a little bit like National Geographic and say...Maxim? Apparently, it gives its readers educational reads with entertaining stuff to go with it. I'm sure their current issue's front cover will give you the idea.
On a related note; Swimsuit issue stars Albert Einstein : CNN.com Entertainment