MTV Canada launches tonight

MTV Canada returns to the airwaves tonight at 6pm ET. The teaser campaign follows the idea of "the drought is over". Dishwasher, Sink, Sweat Sock, Wack Attack, and Waiting are five teaser/pre-launch ads that were created to start a buzz.

For the first day, 23 advertising partners are onboard for multi-platform sponsorship deals. And just like MTV in the US, "music videos and clips will not be shown on MTV".

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