Naked Mannequin Mazda spot gets cleared

The Register reports that even though there were 404 complaints about Mazda's commercial showing a female mannequin that becomes sexually aroused by a driving experience, it has rejected them all.

The ad showed a man loading female mannequins wearing lingerie into the back of a Mazda car. As the Advertising Standards Agency describes it: "The camera focused on the smooth breasts of one of the mannequins."

Viewers of the TV and cinema ad saw the man driving around a city, inter-cut with shots of the same mannequin's face and its hand hitching up its negligee to expose the top of its stockings. Its eyes glazed over. The man parked outside a lingerie store and lifted the mannequin out of the car. Its chest was at his eye level. Its nipples were now erect. The driver gave the mannequin a bemused look. There was a shot of the mannequin's face and the sound of a woman's giggle. A voiceover said: "The all new Mazda 5. Surprisingly stimulating".

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Anonymous Adgrunt's picture
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kurtberengeiger's picture

According to the Guardian, the ASA received 425 complaints, making this spot the fifth most complained about TV commercial of recent times

caffeinegoddess's picture

Ah, cheers for adding the link for viewing. :)