You've GOT to read the article on Adweek about this new ad hawking Ambien CR sleeping pills...
According to Adweek, the ads contain a seven-day free trial coupon, but fail to mention any side effects, which happen to include memory loss and addiction!
Better yet, the ads violate four out of fifteen "guiding principles" agreed upon by some association of pharmaceutical advertisers.
The principles, you see, don't go into effect until 2006, and the drug maker seems to want to stimulate trial (and addiction, perhaps?) before 2006, when, coincidentally, they lose patent protection on their original Ambien.
Very funny stuff, indeed!
they probably forgot to mention that memory loss thing.... ;)