New York Times - now with TV commercials

Seems the online version of the new york times will soon start running commercials amoungst their news stories. See their sales pitch here.
Do you think this is a good thing? Or bad idea?
Do you think this will work?

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.