Zhu Zhiqiang has taken Nike to court for infringing the copyright of his animation flash character the stickman. No ruling has been announced by the court yet.
A Beijing court confirms it has held a hearing on the case, in which on-line animator Zhu Zhiqiang alleged that the "Stickman" image used in a Nike's global marketing campaign bore too strong a resemblance to "Little Match Man," his well known flash character. CRIENGLISH.com reported Friday. Zhu is seeking two million yuan, or some 240,000 US dollars, in compensation from the company and a subsidiary in Suzhou, of east China's Jiangsu Province. Nike argued that the "Stickman" for its "Creativity in Sports" campaign is an original creation of its advertising agency, Wieden and Kennedy.