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Showing in theaters near you --Nintendo's epic cinema ad featuring 500 extras flocking to an electronics shop in ways you've never imagined.
Don't be fooled by the very Asian feel of the ad, it's actually an ad crafted for the US market and was conceptualized by Leo Burnett, US.
Soon print ads, wall murals, mall banners and dioramas, in-store merchandising will be populated by a multitude of Mario characters asking gamers--"Who are you".
Super adgrunts - Click here to see the ad before it hits the silver screen on October 30.