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"Nobody wakes up and says, 'I gotta have some coffee and a magazine.'" - lines like these will promote advertising in newspapers.
The $1-million ad campaign from the Newspaper National Network LP broke today, it's the most expensive and extensive in NNN's history. The agency Della Femina Rothschild Jeary and Partners, is line driven and will run until the end of the year. More at Editor and Publisher.
It's not like the campaign written by some of advertisings giants, the NAA's "how to write a newspaper ad" campaign from earlier this year.