A non smoking generation in Sweden has an interesting tactic in their latest poster campaign - each headline is a big fat lie.
"Cigarette filters contain mouse droppings" reads one poster, "Girls smoke more than boys because they're stupid" reads another.
Ann-Therese Enarsson from non-smoking generation explains the idea: "The tobacco companies lie all the time, they've lied about everything from the content of cigarettes, and denied that any health problems are caused by them, now we use the same tactic. We are lying 'til our face turns blue, but the quotes are so outrageous I don't think there is any risk they'll be taken as true. The idea is that people should visit our homepage and find the truth."
You can see A non smoking generations previous poster and print campaigns here.