The makers of Stinking Bishop cheese are concerned with the effect the placement of their product could have the new Wallace and Gromit film, The Curse of the Were-Rabbit. The Wallace character is a cheese loving fella and in a prior film when he expressed a fondness for "a nice bit of Wensleydale", turnover at that cheesemaker soared.
Stinking Bishop is made at a small farm in the UK that employs only two people. The creator of the cheese, Charles Martell, is concerned about keeping up with the demand that will possibly come about, but he's happy for his cheese to be featured. Something for those small businesses who dream of product placement to consider.