Not Milk? Small Town Declares Lactose Intolerance to Commercial Cash Cow

And the result? The town said "No."

But don't fret. On the upside, it gave journalists (and me) a glorious chance to write silly headlines and stories (see HERE and HERE and HERE for just a few examples). And there's plenty of other towns out there with a lot less pride just waiting to be given the chance to fill their coffers with milky moolah in exchange for a dang ridiculous name.

So... is this promotional effort a stroke of genius, or the last gasp of a dying campaign?

(note: found via obscure store)