Ogilvy JHB creates fake "Idol" - gets caught by blogger.

South African blogger bruinman spotted a fake in "Cliff Jennings" and said so, shaunoakes joined in a day later and 24.com news soon followed suit.

A spokesperson for Ogilvy JHB told News24 on Thursday that the character of Cliff Jennings was an advertising campaign of the company.
"We are to own up completely up front," she said. However, she denied that the project has been commissioned by M-Net or Idols South Africa
[snip]
The role of Cliff Jennings, who has won a cult following in certain circles for his bad singing and rude treatment by the judges, is acted by a Johannesburg actor named Eduan van Jaarsveldt, who played small roles in the feature films Tsotsi and Catch a fire.

So, if the "advertising campaign" wasn't commissioned by Idols or the channel, then who's picking up the tab for this stunt?
AnonymousCoward's picture
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Imanaddy's picture

Ogilvy ad people might want to take note of comments like these over at Bruinman:

Ogilvy totally f&cked up by accidentally letting the cat out of the bag - and now they carry on as if they did this major viral campaign. Wake up Ogilvy and MNET - viral only works if it is based on the truth. Making fools of the public is a very bad idea and this is most definitely going to backfire on both of them. As the CEO of a small IT company, I certainly will not ever use Ogilvy in future because of their obvious lack of detail and carelessness.