Why OK Go's new music video isn't embeddable from youtube, straight from Damian's mouth (on behalf of OK Go). Damien dances effortlessly between the points of view of the band, the label, and the advertisers in his post, read it.
So what’s there to do? On the macro level, well, who the hell knows? There are a lot of interesting ideas out there, but this is not the place to get into them. As for our specific roadblock with the video embedding, the obvious solution is for YouTube to work out its software so it allow labels to monetize their videos, wherever on the Internet or the globe they're being accessed. That'll surely happen before too long because there's plenty of money to be made, but it’s more complicated than it looks at first glance. Advertisers aren’t too keen on paying for ads when they don’t know where the ads will appear (“Dear users of FoxxxyPregnantMILFS.com, try Gerber’s new low-lactose formula!”), so there are a lot of hurdles to get over.
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