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At the New Director's Showcase, Saatchi & Saatchi really did bring the impossible to life. Even though the legendary creative director Paul Arden died two years ago, he was introduced by Richard Myers to present the NDS as a hologram, created by Musion and Square Zero. Weird. Very very Weird. Actually I think Paul Arden would have really liked to have seen that.
Saatchi & Saatchi
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