PSP has launched a weird ambient campaign in Japan, walk into any of the upscale elite cafés and bars in Tokyo and you are likely to stumble onto mannequins holding a PSP and looking right shocked, PSP corner of IGN reports.
The thirty different mannequins were designed by Yamato Creation, and each one has their own 'story', each one holds a PSP looking surprised - so that you dear punter shall conclude that the new PSP is really really cool. ;)
What a lovely strange idea, later this month a PSP-related website will open up, where one can delve further into the backstories of the dummies and learn more about the PSP.
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