Brandweek reports that the Parents Television Council has persuaded yet another advertisier to stop buying ad time during FX's Nip/Tuck. Gateway and Coors walked away from the show in 2003 after being sent letters by the group.
According to the PTC, Toyota was sent regular rundowns of the show's racier elements, along with a DVD featuring specific hot-button scenes. In its letters to sponsors, the advocacy group characterizes Nip/Tuck as being "one of the most sexually explicit, profane and violent television programs in the history of American television."
John Solberg, senior vp of public relations for FX, said the activities of the PTC aren't exactly going to keep the network's executives up at night. Solberg pointed out that the first seven episodes of season three have averaged 2.8 million viewers in FX's target 18-49 age group, making it the top-rated show in the demo across all of basic cable.
Solberg also noted that Nip/Tuck's CPMs "are as high, if not higher than any other program on basic cable."