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Since Paula Radcliffe did a pretty bad Olympic Games-show the Quakers is putting her aside in their advertising for their Quaker's Oatso Simple porridge. They think the showing of Radcliffe isn't working since the tagline is "It helps you go the distance." and Ms Radcliffe didn't.
The Radcliffe-side tries to put the blame on Quakers and explains that the scrapping-off is because of problems with the script.