Saatchi.dk wins Cannes gold with audi poster

Like I mentioned earlier, saatchi&saatchi won gold with their Audi poster in Cannes today.

for your viewing pleasure, we have three shots of said poster as it rusts away to reveal the audi.
(Read more to see it.)

it starts out rather innocently, a full sheet metal poster. In rainy wet spring Denmark, this won't last long...

soon we can see patches of rust on the sheet metal.. and a part of the poster that isn't being attacked by rust.

at the end of one month, one poster has both played teaser and punchline, as we can now see the audi A2 and headline, which was applied with lacquer on the steel sheet.

aluminum doesn't rust.

creators Simon Wooller and Morten Kjær saatchi. Congratulations kiddos.

AnonymousCoward's picture
comment_node_story
Files must be less than 500 KB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.
kamari's picture

This rules.

Adland is supported by your donations alone. You can help us out by donating via Liberapay, the Paypal button here

or by using our amazon affiliate links to buy yourself an ad book or something else nice.