Well scientific american is regurgitating that old report that shows "both violent and sexual content impaired memory of ads for men and women of all ages".
Moral of the story, place your ad amoungst the sports, not on sex in the city.
The report says nothing about sexual or violent conent in ads impairing the memory recall of the shows around them.
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
Founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.