Interesting article at the new york times for you viral crazed folk. Interactive Viral Campaigns Ask Consumers to Spread the Word at the NYT
"The sophomoric, shock-driven work is going to predominate for a while," said Owen Plotkin, president at the Now Corporation in New York, an editing boutique for television commercials and viral productions that was host for the awards. "That's the easiest way to ensure people pass something along."
"It's really hard to make something so compelling that it makes people want to share," Mr. Plotkin said. "But that can happen, too, and it does happen."