The Australian Jockey Club have been accused of bad taste after running and advert depicting two women toying with a cigar and caressing each other.
Critics say the ad degrades women - which ironically is designed to attract more women aged 18-35 to the races.
Amanda Stevens, managing director of SplashGroup, said to the Herald Sun: "This ad is denigrating to women. Women just don't behave like that at the races. This is a male fantasy."
The ad was created by AdPartners in Sydney whos Marketing Director Steve Reid defended the ad, saying the scenes featuring women caressing each other and a woman playing suggestively with a cigar were only minor elements.
"There is a lot of seduction and romance in the images portrayed. We do like to push it." Reid said.
Adland is supported by your donations alone. You can help us out by donating via Liberapay, the Paypal button, or using our amazon affiliate links.