Bat boy wins a tomorrow award. He won't if you beat him to it, remember deadline is October 3rd, if you've created something that points to the future of advertising, get on it. It's not about media, it's about groundbreaking ideas.
Boycotting Fluid Hair isn’t going to stop domestic abuse. If it did I, Tiffany Jackson being Sarah Cameron’s creative consultant and close friend would tell you all to boycott and bankrupt her business. Yea that’s right I’m talking to you Ryan Jespersen from Breakfast Television and other select reporters and journalists who in my opinion use a platform that they were blessed with to gain ratings and make more money (no judgment, no hard feelings, just saying). Because if you really wanted to do something about stopping domestic abuse it wouldn’t start with rounding up the pitchfork carrying masses and getting them fired up to boycott a hair salon. In fact it’s probably the last place you would start.
If unbranded, this photo essay would make a social statement about the superficiality of a looks-obsessed culture that's falling apart. As an ad campaign, it is sleazy and misjudged because it is cynically selling the very looks-obsessed culture the photos would otherwise be critiquing. The headline transforms it from provocative statement to tasteless joke.