Remember TAF - The Advertising festival, last year nobody showed up including WPP boss Sir Martin Sorrel who was the key speaker.
MediaWeek reports that they're going to try again this year. TAF is more focused now, cut down to two days instead of four and will take place at Hotel Concorde, Lafayette, Paris, on September 14 and 15. Wish 'em luck.
Festival president Carl Tooney refused to discuss Sorrell’s non-appearance last year, beyond saying: “He’s a busy man.”