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Telia Sweden "pauses" Stureplan in Stockholm. Homage to Improv Everywhere, anyone?

Storåkers in Stockhom were so impressed by Improv Everywhere's fantastic Frozen Grand Central that they repeated the event, except as an ad for Telia's 'new' offering of the ability pause live TV which is like, so futuristic over here in the backwaters of Europe. Lets have a look shall we?

Improv everywhere:

Telia at Stureplan, Stockholm

 

 and below,  another one:

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Neo's picture

Rubbish.

Neo's picture

I need to elaborate on that. They are getting their cue from a giant neon sign. The fantastic part about Improv Everywhere's stunt was that nobody (but the involved) saw the signal to start and stop.

Dabitch's picture

Well that and they need better editors for the films of the event(s) (they did this twice today) these are barely watchable.

Dabitch's picture

Also, I would have liked to see rewind - pause - fast forward - pause - play or something far more elaborate like that since they DO have that giant neon sign to follow.

Goodbye's picture

Pathethic - actually. Lousy work.

kamari's picture

I'm almost impressed that they managed to fail so spectacularly with such a great idea. Well, great if it's not an ad for something I guess.

Neaner's picture

Well fuck me. Like Dab says, ADD TO THE IDEA don't just rip it and fail in the execution. Bad bad bad all around bad.

Barry Jeenmaz's picture

Yea, that was kind of stupid TBH