Thieves reveal billboard's hidden message

This interactive billboard was created for a home security company. It was up to thieves to reveal the hidden message on the billboard.
STEAL THIS BILLBOARD

How can traditional media be transformed by experiential marketing tactics? Take a peep at this billboard. Created by the dynamic duo at TBWA/Vancouver -- copy writer Michael Milardo and art director Bart Batchelor -- this billboard is as experiential as it gets.

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Anonymous Adgrunt's picture
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Dabitch's picture

That reminded me a bit about the Stolen jeans billboard campaign (it was all over the cities) back in 89/90 - where real jeans would hang on the billboards and people could steal them. All the cool kids did, of course. :)

It wasn't selling security, but uhm, yeah just the 3D execution reminded me of the jeans.