Advertisings new religion David Lubars, BBDO's new creative director is featured in a meaty interview over at New York magazine.
One word that is big in Lubars’s vocabulary is shill. It gets turned into the noun shilliness, the adjective shilly, and a host of separate verb forms—to shill, to be shilled, to shill at. There is no greater term of contempt to Lubars. Shilliness encompasses a whole host of possible practical and moral failings in advertising—to be untrue, strident, hackneyed, unconvincing, obvious. “Remember the thing in Wayne’s World,” Lubars asks me, “where the guy says, ‘All this commercialism, I can’t stand it, it’s giving me a headache,’ and he’s wearing a Reebok hat and jacket? And the other guy goes, ‘Here, try this—Nuprin: little, better, yellow, different.’ ” Lubars sees his project—sees the project of advertising—as getting beyond little-better-yellow-different. Lubars leans in to make his point: “I’m saying, give the audience something real. Something that’s really entertaining and cool. Something I wouldn’t mind doing for ten minutes of my private life.”. Hat tip to Kelly.