Tropicana, who would like their brand to be associated with morning sunshine, has found a way share the sun with the less fortunate: a town of people in the Canadian Arctic.
Here's a fun stunt captured on video that you know allowed the agency to say to the client "we're going to OWN the sun." Awesome.
The spot, “Artic Sun”, is directed by: Samir Mallal via Film Group, Vancouver and Radke Film Group, Toronto.
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