/** */ Tropicana brings the sun - - Brighter mornings for brighter days (2010) :60 (Canada) | Adland

Tropicana brings the sun - - Brighter mornings for brighter days (2010) :60 (Canada)

Tropicana, who would like their brand to be associated with morning sunshine, has found a way share the sun with the less fortunate: a town of people in the Canadian Arctic.



Here's a fun stunt captured on video that you know allowed the agency to say to the client "we're going to OWN the sun." Awesome.

The spot, “Artic Sun”, is directed by: Samir Mallal via Film Group, Vancouver and Radke Film Group, Toronto.

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